Redesign Done Right

I’m not really sure what the French Connection Website looked like before but I am LOVING its current aesthetic.

This is Man. This is Woman.
Clean. Artistic. Fashionable.

Black and White Photos. Old Foreign Film-esque Video. Good Copy. I am a fan of all of these.

For a company who I once only associated with the FCUK wordplay (read: FCUK in/on/with (insert bordering risque quip)), I’m quite impressed with this new branding choice.

My one critique is that you lose some of the nice aesthetic when you switch over to the USA site, namely “The Pick” section which highlights parts of the collection.

While on the site, be sure to click on their blog Manifesto

There are some blogs which subscribing to and reading within your reader is just fine. Others, like Manifesto, deserve to be seen in their original, intended form. Forgetting its content (which I LOVE), the design of Manifesto is what grabbed my attention first. I’m crazy about the typography, the graphics. love.love.LOVE

To quote the “About”

Men have lost the ungentle art of manliness. The man in the street doesn’t know what to bring to a knife fight. He gets nervous around large fish. He can’t tie a full Windsor. It’s time to man up.

A taste of the magic to come with the posts. So, DESIGN AND CONTENT QUALITY.

Well done, French Connection.

Now please make some sort of blog for the lasses!